Nike - addiction - Jones + Tino

Jones + Tino CASTING: Claudia Secaf & Renata Kalman BRONZE LIONS - CANNES 2012

Jones + Tino *CASTING:  Renata kalman e Claudia Secaf BRONZE LIONS - CANNES 2012 Advertiser	NIKE
Produc	RUNNING
Entrant	F/NAZCA SAATCHI & SAATCHI São Paulo, BRAZIL
Type of Entry:	Film Craft
Category:	Editing
Title:	ADDICTION
Advertiser/Client:	NIKE
Product/Service:	RUNNING
Entrant Company:	F/NAZCA SAATCHI & SAATCHI São Paulo, BRAZIL
Advertising Agency:	F/NAZCA SAATCHI & SAATCHI São Paulo, BRAZIL

Creative Credits

Name	Position
Fabio Fernandes	Chief Creative Officer
Eduardo Lima	Creative Director
Eduardo Lima/Pedro Prado	Copywriter
Rodrigo Castellari	Art Director
Adriano Costa/Marcio Leitão	Agency Producer
Saulo Sanches/Gisela Assumpção	Account Supervisor
Tiago Pinto/Guilherme Glezer	Advertiser's Supervisor
Jones/Tino	Director
Ricardo Jones/Marcio Leitão	Editor
Satélite	Sound Studio
Casablanca	Post Production
Marcello Penna	Account Manager
Jose Porto//Utymo Oliveira/Marcus Nascimento	Planner
André Faccioli	Cinematographer
Marcello Penna	Account Manager
Jose Porto//Utymo Oliveira/Marcus Nascimento	Planner
André Faccioli	Cinematographer
Head Of Art: João Linneu/Locution: Renata Leão	Other Credits

Brief Explanation

To stimulate the practice of running amongst the youth, the agency has created an action for Nike entitled #coisadaboa (#goodstuff). The language of the campaign explores the addiction that running causes within its practitioners and the clear advantage that it has over other addictions: it is the only one that is good for your body. With a film in the form of a manifesto, several graphic pieces, special Internet actions and vehicles that speak directly to this public, the campaign contemplates several platforms.